Release Fish Not Lures Canpaign

The Pitch It campaign was first started by Keep America Fishing in response to a legislative proposal in Maine to ban all non-biodegradable soft plastic lures.

It was soon expanded to a nationwide anti-litter campaign in which anglers were asked to “Sign the Pledge to Pitch It” to properly dispose of their worn-out soft plastic baits by recycling them or, where recycling wasn’t available, throwing them in the trash rather than in the water. The pledge program generated thousands of signatures and was embraced by tournament fishing organizations like BASS and FLW.

Starting in 2021, the program is being expanded to educate the public on how to retain soft plastic lures while they are being fished. These new and innovative techniques to retain lures, combined with proper disposal once a lure has been used, will help keep our waterways clean and clear and our fisheries healthy.

Professional tournament fishermen and recreational anglers from coast to coast will share their tips and tricks for keeping waterways clean and free of litter – especially used and worn-out soft plastic lures.

For more information and tips, go

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